In 1928, Snowhite group opened its first outlet in Chandni Chowk and it now undoubtedly enjoys a strong presence in North India. Snowhite square is a store where one can get each and every type of garment and for anyone i.e. men, women, and kids. The store has a collection of extravagant brands such as- Louis Philippe, Van Heusen, Allen Solly, Color plus, United Colors of Benetton, GIVO, Park Avenue, Levis, Octave, Lee, Puma, Adidas, US Polo, Gini & Jony, W, Madame, Flying Machine, Global Republic, Pepe Jeans, Deal Jeans, Wrangler, Reebok, Ed Hardy, Lee, Manyavar etc. The store also has separate sections for women, kids, sherwani etc. It also has a separate wedding section.

The company gives special focus on its after sale services for its loyal customers. Membership cards are offered to the new customers to avail instant cash discount of 5%.